Workshop Details

Interested in learning more about how to promote your brand on Facebook? Want to understand how to leverage Facebook as part of a social media strategy? Or are you a developer looking to build the next great application? This day-long workshop, led by some of the most talented and well-known names in the Facebook community, are coming together to show you how Facebook and its components can be used to create engaging experiences on the world’s most popular social networking site.

Speakers

Jay Goldman, Rypple

Join Jay Goldman, author of the O’Reilly Facebook Cookbook, for a fast-paced tour through the Facebook Ecosystem. We’ll take a quick look at the current opportunity, an overview of the Facebook integration points (including Apps, Pages, and Connect), and a quick dive into a Facebook Connect Case Study. The morning keynote will wrap up with an intro of the day’s speakers and the topics they’ll be covering.

Will Pate & Eli Singer, Entrinsic Partners

Abstract coming shortly!

Michael Burke, AppsSavvy

Social marketing is here to stay, but it has to be looked at through a different lens. The key is that it isn’t about the destination – it is about the people! With that in mind, learn about the contextually-relevant and integrated sponsorship ways to maximize social media marketing from the app-perspective, Facebook Fan Pages and the unexpected viral potential of connecting with people in social media. See examples of how brands and advertisers have leveraged Facebook to drive awareness, engage users and become apart of the conversation.

Roy Pereira, Shiny Agency

Take a deep look into Facebook applications, custom fan pages and Facebook Connect integration. Learn the terminology, build a quick app, and get the insight into what works for brands.

Agenda

Who this workshop is for

This workshop is for marketers and digital strategists looking to get a clear understanding of why Facebook is the eminent platform of choice for creating great experiences and promoting their brand, as well as how to use Facebook as part of an overall social media strategy. This workshop is also for developers interested in learning how to build and deploy applications on the Facebook platform, using the various components such as Facebook Connect.

Requirements

No special software is required to participate in this workshop. Developers who are interested in attending this workshop should have a basic understanding of programming. Experience with PHP is recommended, but not necessary. If you are bringing a laptop, access to a power outlet and WIFI will be provided.